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Rainbow Foods Weekly Ad

Rainbow Foods. Is a supermarket store that is part of the Roundy’s chain of supermarkets, a company that is based in Milwaukee, Wisconsin managing more than 150 supermarket stores around Minnesota, Wisconsin and Illinois. Other than Rainbow foods, the other banner stores of Roundy’s are Pick N’ Save, Copps Food Center, Metro Market, Ultra Mart Foods, and Mariano’s Fresh Market. It is rare to find two kinds of Roundy stores in one area. Each type of store is assigned a certain location ensuring that the stores do not compete with each other. Rainbow foods, pick n’ save and Ultra Mart have the same merchandising and sales strategies while Metro Market and Mariano’s Fresh Market are more geared towards an upscale and urban market with more modern amenities.

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